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Renown for “solidite” - strength and “chaussant parfait” - perfect fit
witty style
a perfect example of the visual speaking for itself
and is still featured on packets of cigarettes today
but this campaign offered the coveted perfume with a bag
I.D.C Biscuits by Leonetto Cappiello suit Renown for “solidite” - strengthA playful image by the master posterist, Leonetto Cappiello, we see the children rising to meet the sweet IDC biscuits that are raining down upon them. Cappiello had long established himself as a leading graphic artist by the time of this creation, his style of message and character without all the flowery whistles and bells of earlier eras shown in full glory here. Its hard to tell if this is an actual maquette, initial mock up or whether it was
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